If you love Go, Diego, Go! then I've got great news for you. The show has been renewed for an all new second season and will be accompanied with a whole line of new Go, Diego Go! products, toys and even a Diego Live tour.
An animated television series for preschoolers and their parents that is filled with adventure, high-tech gadgetry and a rich Latin American environment, Go, Diego, Go! is a Nick Jr. hit series that has just been awarded a second season. An action-adventure series that offers a different, more inventive approach to entertaining (and educating) preschoolers, Go, Diego, Go! is a cousin to the immensely popular Dora the Explorer franchise, and looks to increase its appeal and accessibility later this year with a brand new second season from Nick Jr.
Excited over potential forays into product and merchandise licensing over the next year and a half to two years, Nickelodeon is confident that Go, Diego, Go! is swiftly developing into a stand alone franchise. The animated series has been greenlit for an additional twenty episodes, which in addition to already being in production, are currently scheduled to begin airing in the month of October 2006. After debuting last fall, Go, Diego, Go! has become one of the most watched preschool programs on all of commercial television.
"Diego is an irresistible action hero with a heart, and we are thrilled he has followed in his cousin Dora's footsteps to become the number one TV choice among preschoolers," Brown Johnson, Executive Creative Director, Nick Preschool TV commented.
In related news, Nickelodeon is planning a great deal of Go, Diego, Go! products as well. While viewership evenly splits between boys and girls, upcoming consumer products launches will be boy-targeted. The first DVD release, Diego's Dinosaur Rescue, had strong immediate sales. Products launching in fall 2006 include toys, books, stationary, and DVDs. Plans for 2007 include a Go, Diego, Go! live tour which will connect with fans from coast-to-coast.
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